A.k.a. The Food Babe
A.k.a. The Jenny McCarthy of Food
Food Babe is the
blog of
Vani Hari,
an internet troll and “consumer advocate” who specializes in advice on
nutrition and health-related matters, topics on which she has no background,
education (she has a degree in computer science and background as a management
consultant) or even minimal understanding – trusting the Food Babe on food or
health is much like trusting
Donald Trump on vaccines or the
random Deepak Chopra quote generator on life wisdom. She is, in other words,
full of shit.
Hari’s approach to chemistry has been aptly
described as being like “a grade 8 science level flunkie who is taking revenge on a subject
she never tried to understand.” In fact, as opposed to most toxin scare
advocates, Hari
is confident enough to suggest criteria for
identifying
dangerous toxins,
with tragically hilarious results: toxicity is determined by how scary or
unfamiliar the scientific name of the ingredient is.
According to the Food Babe,
“
when you look at the ingredients [in
food], if you can’t spell it or pronounce it, you probably shouldn’t eat it.”
Here are some ingredients the Food Babe probably should avoid.
She later modified the criterion to: “
There is just no acceptable level of
any chemical to ingest, ever.” We’re all gonna die, I suppose.
She
recently published her book (foreword by
Mark Hyman)
The Food Babe Way: Break Free from the
Hidden Toxins in Your Food and Lose Weight, Look Years Younger, and Get Healthy
in Just 21 Days! No, we didn’t make it up. It’s really called that. And the
title alone should tell you that her advice on nutrition and health is as
reliable as spam mail and that anyone who takes her seriously is a raging
moron. True to form, it opens with claiming that “
[s]cientists are now blaming chemical-ridden food for the dramatic rise
in obesity, heart disease, chronic fatigue syndrome, infertility, dementia,
mental illness, and more.” There are no references for that passage. We are
pretty sure that no scientist has provided her with that incoherent nonsense.
But “
[w]hat’s really concerning to me is
that the majority of the medical establishment, including registered
dietitians, have some sort of industry tie […] It’s entrenched. Sometimes it
takes an outsider to see the corruption. And to talk about it in a way that
people understand.” Vani Hari is … Galileo! It’s the
Galileo gambit,
laced with conspiracy theories and ad hominem fallacies and even an admission
that she doesn’t know what she’s talking about!
Some Examples of the
Food Babe’s Efforts
Microwaves
Hari doesn’t use her microwave oven, apparently partially as
a result of being convinced by
Masaru Emoto’s water woo. Her article on the matter, according to which “
water that was microwaved did not form beautiful crystals” but “
instead formed crystals similar to those
formed when exposed to negative thoughts or beliefs [a.k.a. “Hitler
crystals”]”, quickly disappeared from her website and was blocked from the
Internet Archive – she is rather effective at covering her tracks whenever she
says something so stupid that even her fans start to wonder – but there is a
snapshot
here (a more detailed discussion
here).
In the article she also claims that “
[l]ive,
healthy, and nutritious foods can become dead in a matter of seconds when you
use a microwave” (one has to wonder what she thinks she is actually eating)
and cites
Andreas Moritz’s book
Cancer is Not a Disease – It’s a
Survial Mechanism. Cancer is a disease, not a survival mechanism. Moritz
also sells paintings with healing powers that activate “codes within the DNA
structure that are linked with total immunity to disease and full use of the
body’s enormous, but so far untapped, potential”, though apparently you have to
buy them from him to enjoy the
healing benefits.
Hari did cite some studies to back up her claims that
microwaving food destroys nutrients. She didn’t read/understand them, however
(or just bet on her readers not following the links), since the only serious studies
among them
didn’t really claim what Hari thought (said) they claimed.
She also claimed that microwaving food releases carcinogens into the food (no
citation or specification of what those carcinogens could be, of course), and
repeated the dioxin claim,
which is an ancient urban legend.
Flu shots and conspiracies
 |
| Hat tip? Please inform me if this is yours. |
In a Twitter post in October of 2011 Hari claimed that the
flu shot “
has been used as a genocide
tool in the past”. She didn’t provide evidence or further information for
that claim either. She did, however, delete the tweet. Archived
here.
She was at it again with an essay “Should I get the flu
shot?”, an article that has been
considered remarkable in certain quarters for managing get every single claim wrong.
True to form, she starts with “
I want you
to think about what you are directly injecting into your bloodstream,” being
apparently unaware that the vaccine is an intramuscular injection, and
continues by asking “
What’s exactly in
the Flu Shot? To sum it up – A bunch of toxic chemicals and additives that lead
to several types of Cancers and Alzheimer [sic] disease over time.” Ah,
the toxin gambit,
as always.
Which toxic chemicals?
“
Egg Products (including avian
contaminant viruses), Aluminum, Thimersol [sic] (Mercury), Monosodium Glutamate
(MSG), Chick Embryo Cells, Latex, Formaldehyde, Gelatin, Polysorbate 80, Triton
X100 (strong detergent), Sucrose (table sugar), Resin, Gentamycin [sic]. I
won’t eat any of these ingredients or even put them on my body,” which, we
suspect, is false (there goes the vegetables) as well as irrelevant.
 |
| Hat tip: Destroyed by Science. |
Moreover, the flu vaccine doesn’t contain
aluminum, only multidose versions contain thimerosal (which is not “mercury”), and the dose makes
the poison, but it is probably pointless to even try to
point that out to someone like the Food Babe. She even asserts that “the CDC even admits it doesn’t protect you
because the virus mutates every year,” which is a lie motivated by a
staggering failure to understand how vaccines work: “Why do I have to get a Flu Shot every year? Aren’t vaccines suppose
[sic] to immunize you for life?” It is indeed remarkable how she is able to
approach a moderately complex topic and, through abject misunderstanding,
distil it into something so staggeringly wrong.
 |
| Hat tip: RtAVM |
And that’s even before we enter conspiracy theory land. “
Why are Flu Shots recommended for children,
women who are pregnant and the elderly?” asks Hari. The answer is, of
course, “because they are at more risk of death from influenza”, but the Food
Babe’s answer is that they have weak immune systems, which is weakened even
further by the vaccine [huh?] and make them “
even more susceptible to the flu.” It is, in other words, all a
plot to … well, it’s not clear, but surely it’s to the benefit of
Big Pharma,
who are fooling us all: “
The Ministry of
Truth is involved with news media, entertainment, the fine arts and educational
books. Its purpose is to rewrite reality to change the facts to fit doctrine
for propaganda effect.”
She finishes by recommending us all to achieve immunity by
going out and getting the flu, which of course sort of defeats the purpose,
especially since the immunity won’t protect you from future strains. It’s
almost as if she wants you to get sick to benefit … never mind.
Travelling
She has also (famously) claimed that the pressurized cabins
in airliners compress your internal organs and cause deep vein thrombosis. The
pressure inside an airliner’s cabin is actually lower than air pressure at sea
level, but the complexities of variations in pressure is suspiciously sciency and
subtle and it is therefore difficult for her to take it seriously. She also
shockingly discovered that the air in the cabin is “mixed with nitrogen,
sometimes almost at 50%”. She did, admittedly, attempt to delete that article,
even from web archives, before too many people noticed. Screen capture
here.
Beer Brewing
In 2013 Hari
drew some attention for her “shocking” discovery that beer contains the ingredients it is supposed
to contain. To bolster the appearance of scandal, she also claimed that beer
contains MSG, isinglass and carageenen, which it doesn’t (not that it would
have been a problem, but isinglass “is fish bladders” and fish bladders are
yucky), and that brewers add sulfites to beer, which they don’t. Wine makers
often do, however. Hari is an advocate of wine drinking.
She did claim to have conducted a substantive “investigation”
into beer ingredients, but evidently failed to consult basic information on how
to brew beer – apparently she reported her “shocking findings” under the
delusion that the ingredients were
secret,
which she would have discovered they aren’t if she had consulted any brewing
handbook or brewery website. She also claimed that brewing is unregulated and
that brewers can put anything they like in the beer, which is Donald
Trump-level false. A run-down of the hysterical silliness and falsehoods of her
claims can be found
here, and in even more detail
here.
Oh, and
she claimed that beers contain propylene glycol, or anti-freeze. When critics pointed out the
mistake, she gloatingly responded by pointing out that Corona contains
propylene glycol alginate. Propylene glycol alginate is
not propylene glycol; which
really doesn’t require much understanding of chemistry to figure out. Wikipedia
would have sufficed, too. The stupidity burns hot here, and is fuelled by proud
ignorance.
Coca-cola and pepsi
In 2013, Hari helped Sarah Kavanaugh force Coca-Cola and
Pepsico to remove brominated vegetable oil from their drinks,
with the result that the products have become
even less
healthy.
They don’t contain certain ingredients whose names Vani Hari finds alien
anymore, however.
Starbuck’s Pumpkin Spice Latte
In 2014, she attacked the Starbucks Pumpkin Spice Latte.
Among her (
uniformly ridiculous) complaints were:
a) that it contained “no real pumpkin,” which is because
“pumpkin spice” means the flavorings
added to pumpkin pie and not the pumpkin itself; it’s like complaining that
cat food contains no cats.
b) that Class IV caramel color is listed as a Class 2B
carcinogen; that is, a category of chemicals that have actually not been linked
to a single case of cancer. As opposed to bananas, which are proven carcinogens.
Yoga Mats
“the worst example of pseudoscientific fearmongering I have
seen in a while”
Steve Novella,
neurologist
Yale School of Medicine
One of her most famous campaigns were her 2014 one against
Subway for their use of azodicarbonamide in their bread dough. Her reason was
chemophobia (and
the level of idiocy is once again staggering):
Azodicarbonamide is a chemical, and therefore scary (though not particularly
toxic and anyways broken down during baking, a subtle detail lost on
grand-vague-ideas-people like Hari). It is also used as part of making plastic
foams. Molten table salt is used in heat-treating steel and soybean oil in
printing ink, but apparently these are usually talked about using their
familiar names rather than scary-sounding technical names and therefore don’t
count as chemicals (
here are five kindergarten
level facts about chemistry everyone ought to understand – Food Babe proudly
doesn’t – before talking about science). The campaign actually
led to Subway pledging not to use it in their bread dough,
which they had already decided not to do for independent reasons.
For Salon one Lindsay Abrahams apparently swallowed Hari’s
nonsense hard enough to write “Subway’s Bread to no Longer Contain Chemical
Found in Yoga Mats.” Lindsay Abrahams is not a trustworthy person. She is
untrustworthy because she is an ignorant hack.
Kale
“The enzymes released from kale go in to your liver and
trigger cancer fighting chemicals that literally dissolve unhealthy cells
throughout your body.” We’ll just leave that quote up here for all to see.
Persecution
As most promoters of untruths
they don’t want you to know about, Hari is persecuted. In
particular, she is persecuted by
experts,
who are sometimes audacious enough to describe her bullshit as bullshit and
identify her fear-mongering as fear-mongering.
Hari’s response is usually to
portray herself as the victim of corporate shills,
since
everyone who disagrees with her must be in a conspiracy to silence her.
When Snopes weighed in on her Starbuck’s charges, for instance, her followers
quickly chimed in to
claim that the website was bought off by Starbuck’s,
and the Food Babe has herself
dismissed the backlash against her by scientists, experts or anyone with minimal
knowledge of the world, reasoning and marketing ploys as manufactured by “
the processed food lobby” and “
industry-funded science.” When you can’t
engage with the content, invoke the conspiracies. (The previous link, a NYT
article that quoted her response, was also dismissed by Hari as “
hatchet job”,
before she launched the
shill gambit yet again – basically accusing her critics of being scientists, therefore interested in
serving the science industry and therefore biased against her claims, which are
as far from science-based as they could conceivably come short of cubing time.)
In 2014 she wrote
another essay aiming to refute her critics by ascribing them ulterior, nefarious motives. To
make her case,
she lied.
She has, however, made great efforts to cover her tracks to
hide her most idiotic efforts (and not only by deleting old posts and tweets).
In November 2014 she made a change on her web server to prevent use of the
Internet Wayback Machine for her site, and
she also attempted to block donotlink.
She is also famous for her attempts to cover up her misinformation by extensive
censoring on social media or her blog of any scientifically informed criticism
(yes, another hallmark of crackpottery). It is worth mentioning that there is a
Facebook group “Banned By Food Babe” with
some 6,000 nearly 10,000 members; the reasons for
being banned include “[pointing] out that water was a chemical” and asking questions
for clarification.
The marketing ploy
Her own products consist primarily of items from companies with
which she has a commission referral system in place (pretty lucrative deals,
apparently).
They often contain ingredients Hari has – with her usual random-scattershoot
level of precision – warned against. We don’t think this is (primarily) because
she is dishonest;
she just doesn’t know enough about what she is saying to recognize the problem.
Some examples, courtesy of Mark Aaron Alsip:
I guess she could argue that the difference is that the
money she earns from the products she advertise goes to her, and she is a good guy,
whereas the rest goes to companies,
which are only in it for the money and don’t really care about what the
products they are marketing actually contain. But that would be a bad defense.
Diagnosis: “The Jenny McCarthy of
nutrition” sums it up pretty well, but “the Fox News of dietary advice” may be
even more accurate. The Food Babe doesn’t know, but neither does she know that
she doesn’t know (a familiar phenomenon), and the result is a tragic density of
errors; the Dunning-Kruger effect is strong with this one. And worst of all, her popularity is stunning –
but then, her manner of combining simplicity, stupidity and scaremongering has
always been popular among certain groups of people.