Since it seems to be pretty popular, the blog has, in fact, received some attention for Fraser’s lackadaisical attitude toward facts as well as for her rather brazen attempts to deploy misinformation for personal gain. In 2016, for instance, Fraser received the attention of Snopes over a post, shared more than a million times on social media, alleging that various popular brands of tea contain dangerous levels of pesticides. In detail, Fraser’s claims were based on three sources:
- Testing performed by CBC, to which Fraser explicitly claims that “over half of all teas tested had pesticide residues that were above the legally acceptable limit,” which is simply false (none were remotely close to such limits), and that “a large majority of these pesticides are currently being banned in several countries,” which is equally false (though one chemical, endosulfan, is on some lists of restricted chemical, even though the levels identified by CBC were four orders of magnitude lower than the US maximum allowable limits).
- A Greenpeace report that according to Fraser found “high levels of pesticide residues” in various tea brands in India but which in reality only determined levels “above the analytical limit of quantification” – i.e. detectable – but of course far, far below legal limits. That the dose makes the poison is, in other words, a too complicated a fact for Fraser and her ilk.
- A 2013 report from Glaucus Research Group on Hain-Celestial teas. Well … note first that the Glaucus Research Group is a short-selling operation, and it produced the report explicitly in an attempt to short the Hain-Celestial stock! Glaucus didn’t even really bother to hide that their report was deceptive and aimed to harm the target company, if not downright dishonest.
So Fraser’s descriptions are a mix of the misleading and the downright dishonest. Now, it’s an iron rule of good discussion that you are not allowed to try to explain why someone is wrong before you have shown that they are, in fact, wrong. Fraser, however, is demonstrably wrong, so the why question is legitimate. And to begin to answer the why question, it is worth noticing that Fraser’s post is an example – a textbook example, even – of affiliate marketing: Fraser’s blog receives money from Amazon if people purchase the teas she linked to. Do you think she clearly informed her readers of that?
Diagnosis: So, probably a loon – a fashionable chemophobe – but definitely dishonest (indeed we suspect a sort of Belle Gibson-like attitude (though admittedly less obviously destructive): If her claims give her affirmation and income, she is more or less unable to recognize that she’s corrupt and that her claims are complete fantasy). And at least back in 2016 she had a lot of readers and a lot of influence.
Hat-tip: Snopes