Juicing, according to its proponents, is the process of removing toxins from the body by consuming only juice for days in a row – preferably by using an expensive juicing machine to prepare the product, since effective New Age magic transmutation rituals require class-exclusive and gentrification-typed spell components. (It also removes all fiber; who needs fiber?). The idea, like all other detox ideas, is utter nonsense, of course.
But juicing has a significant number of fans and proponents, such as Cherie Calbom, self-declared “The Juice Lady”, who also claims to be “America’s most trusted nutritionalist”, whatever that means. Her evidence, to the extent that she feels the need to provide any, consists primarily of anecdotes, often involving herself, such as when she rid her body of “a tumor the size of golf ball” after consuming nothing but juice for five days – an achievment that, if it at all indicates anything that actually happened, ought to convince you never ever to take advice from her on absolutely anything.
Calbom has written a number of books, many of which are concerned with weight loss, such as The Coconut Diet: The Secret Ingredient For Effortless Weight Loss (with one John Calbom). The books contain absolutely nothing of value to anyone but instead a plethora of questionable health claims, and some of them aren’t completely innocuous, especially those made in her series The Juice Lady’s Remedies for …, which includes at least “Asthma and Allergies” and “Stress and Adrenal Fatigue”. Needless to say, juicing has absolutely no beneficial effect on real diseases, nor will it help remedy the conditions people interpret in light of fad fake diseases either. Among her more disconcerting titles, you’ll also find The Complete Cancer Cleanse: A Proven Program to Detoxify and Renew Body, Mind, and Spirit (with Michael Mahaffey and John Calbom again) – note that the authors are careful to merely suggest but not outright claim that their suggestions actually have any effect on cancer whatsoever; there are good reasons for that. (Despite Calbom’s complete lack of knowledge or understanding of cancer, some altmed crazies, like Judy Seeger, apparently take the title of her rant to indicate that she is something of a cancer expert). Among her titles are also some attempts to branch out into new territories, such as “Souping: The New Juicing”.
Calbom apparently holds a a Master of Science degree in whole foods nutrition from Bastyr University, which is not anything to be proud of.
Diagnosis: Complete and utter tripe, quackery and nonsense. But there is a rich market for this kind gentrified bullshit, and we admit that Calbom has figured out how to exploit it.