In any
effort to record lunacy and lunatics in the US, Jilly Juice will serve as
something of a centerpiece – few things come more hilariously, ineptly and
frighteningly insane.
Jilly Juice is (essentially) cabbage water
left in a warm room for three days after a dangerous amount of salt is added, and
which its inventor, Jillian Mai Thi Epperly, who has no medical or scientific
background whatsoever, claims can cure more or less any disease and non-disease known to mankind. That’s silly enough to merit
laughs and finger-pointing, but Epperly and her product went on – given the
predictable consequences of actually ingesting the product – to become the
focal point, peppered with incoherent religious fundamentalism and somewhat
random spouts of bigotry, of something resembling an explosive diarrhea cult
back in 2017 and 2018. As Epperly herself put it, “I’m proud of being a
leader of a poop cult”. And her Facebook group did, at one point, have some
60,000 followers, although it is unclear how many among these were true
believers and how many were merely curious to see where this clown train wreck could
be heading.
The
claims
As for the
product itself, Epperly, a random woman from Ohio, claims to have developed and
used it to cure herself of chronic illnesses, allergies and a range of common
ailments. As she sees it, her juice targets candida, which is a fungus
that naturally occurs in the gut, but which Epperly claims, as laid out in her
self-published manifesto Candida: Weaponized Fungus Mainstreaming Mutancy
and based on no understanding of human or other biology whatsoever, does not
only attract gut parasites but is the root cause of all human disease, broadly
construed. As the story goes, candida supposedly causes harmful bacteria to
multiply and create holes in the intestine, which again allows toxins from food to enter one’s bloodstream; Epperly
refers to the process as “leaky gut syndrome”, an expression she picked up, with no
recognizable attempt to understand or assess it, from other woo sites on the internet.
Though her
product doesn’t, in fact, target candida, which has nothing to do with any of
the conditions she describes, consuming a gallon of the juice every day will, as Epperly sees it, prevent leaky guts and cure you
of (among other things):
- Autism
- Cancer
- Psoriasis
- HIV
- Down’s syndrome
- Being gay or transgender: According to Epperly, the gay
and the transgender are caused by mutations in the reproductive system
(“is our society ready to accept that gay lesbian and transgender is a
mutation of the human body,” she asked her followers), and as such curable
by her fermented cabbage.
The juice
can also reverse vasectomies, apparently: “Yes it will reverse his vasectomy
just as it will untie your tubes if you had your tubes tied. Remember mother nature did not intend for you to have
your tubes tied or men to have vasectomies that’s all Western medicine we’re
reversing all of what western medicine has done to mutate us,” Epperly responded to a potential
cult follower. Open your mind. “It’s very easy to make broad
claims when you understand how the human body works and you see very specific
measurable results in real time within,” says Epperly, and that passage
constitutes the totality of the evidence she has for her claims. Indeed, just
for good measure (if you’re following her at this point, there’s probably no
limit to what she’ll get away with), the juice can also cause you to regrow
lost limbs and organs, reverse balding, and let you live to be over 400 years
old (or forever).
No, Epperly
does of course nott provide evidence for the claims; indeed, Epperly provides
no hint that she recognizes evidence as a relevant parameter. Nor does
she provide any indication of what the mechanisms by which her product would
achieve the alleged effects would be supposed to be, beyond incoherent ranting
that doesn’t even amount to technobabble, since Epperly doesn’t have the necessary
vocabulary to technobabble: “We’re using a different context in my world,
and the manifestations from the salt and the accessing of the nutrients is
gonna give you a different context of what the symptoms are. So essentially
what it is, is we’re trying to turn an atheist into a Christian,” says Epperly – i.e. (to the extent that the
thought process is intelligible), ingesting fermented cabbage water will change
your perception of your symptoms and thereby change the underlying disease,
because religion. It is probably unnecessary to point out (though we’ll repeat
it) that Jilly Juice won’t target candida, even though – and more importantly –
none of the conditions she claims to target have anything to do with candida.
The
consequences
What the
juice actually does, if consumed at the recommended dosage of a gallon a
day, is to cause (through salt poisioning) severe nausea, headaches, dizziness,
fever and potentially death from hypernatremia, which Epperly describes (perhaps
not the death part) as “feeling the healing”. A gallon of Jilly
Juice contains, after all, roughly 28,008 mgs of sodium, which is roughly 12.5
times the recommended maximum daily dosage. It will also, notably, cause
explosive blasts of diarrhea: Epperly calls these affectionately “waterfalls”
and denies that the diarrhea is real diarrhea – rather, ‘waterfalls’
flush out the parasites, which are then visible in the toilet bowl (which has
lead to some hellishly deranged pareidolic images around the internet). Her
website’s FAQ section does in fact contain a few actual pieces of fact about
water and salt cut and pasted from the Internet – though mixed with e.g. claims
that salt is a “positive element” for the immune system, whatever that means – that stand
out as grammatically coherent sentences containing real words in a sea of
garbled handwavey word salads. She does claim that “I get all my information from
PubMed, from government resources,” but also that “I pull it all
together to have a different intention”. That’s one way of putting it.
In fact,
Epperly has basically admitted that she just made everything up as she
went along and that her facebook cult served as a laboratory of sorts: She’d
watch how “the protocol” affected her followers, and adapt her ideas to
the results. The idea that her product expels parasites, for instance, was one
that only emerged after people posted photos of their bowel movements to the
group. “The group actually was a research tool, a database tool, to share
what they were passing. And I’m like, Oh my god. That’s coming out of you in
waterfalls?”
Nonetheless,
Epperly also claims that infants can benefit from drinking her juice in
addition to breast milk: “a baby could potentially live on this along with
coconut oil and be fine, and would be able to flourish and grow because they’re
getting access to nutrients.” And cult members have indeed been documented to be feeding her product to sick
children – indeed, Epperly has herself encouraged using force to inject her
product into children who resist, and is on record trying to convince parents
that babies will grow demons inside of them if they are not given her juice
(Epperly seems to believe, at least occasionally, that the alleged parasites
are demonic entities that can influence our personalty, moods and thoughts). As
for potential CPS attention, Epperly has recommended that parents should try to
lie to them and that they anyways shouldn’t be worried because they are protected
under “Kosher Laws”. Reality will present her followers with a constant
flow of surprises.
Her cult
rules include “never trust a fart”
(that’s no. 1), “even if you think you’ve only pee’ed, take a swipe at your
backside just to make sure” and “your most common phrases will soon be
‘pain is healing’ ‘i’m drinking the juice’ and ‘outta the way, I’m about to
waterfall’”
Epperly’s
claims relatively quickly gained the attention of otherwise toothless authorities, and the Ohio state Attorney
General opened an investigation into her business in 2018 after multiple complaints and her product having contributed
to at least one horrible death. Since Epperly’s understanding of
legal matters seem to be roughly at the level of her understanding of human
biology, she responded to formal requests with some strikingly dingbat
rants, and was accordingly told by The U.S. Federal Trade Commission and the
Ohio Attorney General to remove all unsubstantiated claims from her website and
any other advertising materials. As for the aforementioned death – a patient
suffering from cancer who substituted real medicine for her product – Epperly responded that the patient simply did not consume
enough Jilly Juice, that he “really should have kept going” (her grasp
of what actually happened seems flimsy and not entirely coherent), that the
medical industry may have contributed to his death, that she “can’t be held
accountable” for deaths resulting from her product, that “[o]ut of like 60,000 people
that took my juice, how many people have [died]? It's not fair to hold me to
that kind of standard”, and that “correlation does not mean causation”,
which is … an interestingly desperate attempt in this context. Epperly was also
temporarily banned from Facebook for violating the platform's hate speech rules
by ranting wildly about homosexuals.
Content on
her website (visits not recommended!), where Epperly markets herself as
“I have a protocol to reverse 100% all of your health issues from A-Z
forever vaccinated or not, except for major organ transplant patients and
surrogate mothers until they bring the baby to term!!” and which includes
private forums, can be accessed by paying $30 annually or $5 monthly, and also
gives you the opportunity to sign up for private phone consultations at $70 an
hour. To people complaining about the price, Epperly has a characteristically lucid message: “I’m not going to put up with
somebody sniveling about how they can’t afford to pay for my site which is only
$30 a year which is Pennies on the dollar and believe me if people want to know
this information they will find a way to move Heaven and Earth and those who
snivel and talk about how poor they are they just need to do the recipe and
drink and drink.”
Even Dr.
Phil admitted that Jilly Juice is a dangerous scam.
It is
probably unnecessary to point out that Epperly’s actual background
includes antivaccine activist and chemtrails conspiracy theorist, though it does help set the stage
for her mainstay claim that the pharmaceutical industry is in a big conspiracy
with doctors to keep consumers addicted to medications (which would, even if it
were correct, of course course not be a shred of evidence that her own product
is anything but mindrot – apparently some people need to
have that pointed out to them). In one of her videos, Epperly also claims to
have found confirmation for her theory that smoking doesn’t cause lung cancer,
but she is characteristically short on details.
Apparently,
she’s got a new book out, too, called Another Arm of the Hydra: The
Undefined Life. Unfortunately, the blurb is completely incomprehensible
(beyond that the book “is the beginning of the deprogramming so you could
save yourself, if you choose”) and we aren’t going to get hold of a copy.
It does come with the familiar and completely fake Schopenhauer quote about
stages of truth that signals a particularly daft attempt at Galileo gambitry, though.
Diagnosis:
Genuinely stupid, dangerous and completely incoherent, yet Epperly is
apparently in possession of some sort of disarming charisma that managed to
pull in enough people at her own or even lower levels of cognitive functioning
to create a rather substantial cult – and it is, undeniably, a cult, one that
has caused considerable harm to its members and innocent bystanders (in
particular children at the mercy of cult members). The whole thing is really
one of the most bizarre events in the history of the Internet, and that’s no
small feat.
Hat-tip:
Rationalwiki