#2950: Anthony Gucciardi

Anthony Gucciardi is the co-founder of Natural Society, a group and website devoted to health-related pseudoscience, misinformation and conspiracy theories in a manner reminiscent of NaturalNews and guided – like so many other similar websites and groups – by the pseudoreligious tenet that the vaguely defined category of being natural is a reliable guide to the good. The website pushes all manners of denialism and anti-medicine conspiracies (scientists aren’t just wrong but actively trying to harm you because money), including anti-vaccine misinformation, chemtrails rants and geoengineering nonsense; fortunately, and predictably, they themselves have a prominently placed store where you can buy information materials on e.g. nonsense like detox regimes, as well as a range of useless and expensive supplements instead. (A perhaps illustrative example of their standards is discussed here: Gucciardi’s post “Fifteen Companies Whose Products Contain Wood Pulp” lists fifteen companies with products that contains cellulose, which according to Gucciardi is an indigestible useless filler and therefore shows that these companies are corrupt and willing to sacrifice your well-being for money; do you think he mentions that Natural Society’s own useless and expensive supplement line Slimfy is cellulose put in a bottle and marketed as a diet aid?)

Gucciardi gained some attention for himself in the early 2010s in particular for his anti-GMO activism based on anti-GMO conspiracy theories and pseudoscience (he was e.g. a promoter of the laughable and infamous ‘Seralini study’), and he was a speaker at various conspiracy theory rallies like those organized by March Against Monsanto. Gucciardi has no discernible background in any relevant scientific discipline, of course, but his ability to pull nonsense out of his ass in alarmist, conspiratorial rants nevertheless earned him the status of ‘expert’ at other, similarly conspiracy- and denialism-oriented media outlets.

 

Now, we don’t actually know Gucciardi’s level of involvement in Natural Society at present – most recent posts there seem to be penned by one Mike Barrett, and it is unclear whether any new material has been published the last few years. However, we assume this entry’s Gucciardi is identical to Anthony Gucciardi, President of Gucciardi Creative and a “self-made entrepreneur and seeker of knowledge” who these days writes about spirituality and how to achieve a “higher quality life” (i.e. a self-help guru) and who “releases content on business, leadership, philosophy, development, and life to nearly 1 million social subscribers across his platforms”. This Gucciardi also highlights his work with “FDA-Registered [a weird thing to highlight for anyone aware of some crucial distinctions] dietary supplement and wellness product manufacturers in the United States, formulation experts, multi-generational herbalists, and nutritional scientists” and is the founder of “Of The Ancients, an herbal health supplement line that features high quality herbal formulations traditionally used by ancient cultures for a variety of health benefits.”

 

Diagnosis: He seems to have honed away some spikes over the years, presumably because soft, vague, positive fluff makes it easier to market his nonsense to the intended audiences. But even if the explicit conspiracy theories is town down, what he produces remains nonsensical drivel. Needless to say, you really shouldn’t bother to listen to any of it.