The website
Live Love Fruit is a slick and fashionable-looking blog run by one Carly Fraser
and devoted to spreading chemophobia and anti-GMO misinformation. Indeed, Live
Love Fruit is, according to itself, an “
online hub for learning how to live
more holistically. Whether you need a natural remedy or healthy recipe,”
and it provides advice in the manner popularized by
the Food Babe.
And Fraser’s recipe seems to be to just make things up: In “
Health Dangers
of Canola Oil: Not the Healthy Oil You’ve Been Led to Believe”, for
instance,
Fraser argues that
canola oil is bad for our health due to the
toxicity
of oleic acid – she seems unaware that oleic acid actually makes up most of the
fatty acids in the human body’s fat deposits and is also the main fatty acid
found in olive oil, which she
does claim is healthy. She also suggests
that canola oil is the cause of Keshan disease – which is the result of
selenium deficiency and a viral infection – and, for good measure, that erucic
acid hampers growth in children. Needless to say, her evidence for such claims
stems, at best, from misinformation from places like
NaturalNews
or
GreenMedInfo,
though with a healthy dose of her own imagination mixed in.
Since it
seems to be pretty popular, the blog has, in fact, received some attention for
Fraser’s lackadaisical attitude toward facts as well as for her rather brazen
attempts to deploy misinformation for personal gain. In 2016, for instance,
Fraser received the attention of Snopes over a post, shared more than a
million times on social media, alleging that various popular brands of
tea contain dangerous levels of pesticides. In detail, Fraser’s claims
were based on three sources:
-
Testing performed by CBC, to which Fraser explicitly
claims that “over half of all teas tested had pesticide residues that were
above the legally acceptable limit,” which is simply false (none were
remotely close to such limits), and that “a large majority of these
pesticides are currently being banned in several countries,” which is
equally false (though one chemical, endosulfan, is on some lists of restricted
chemical, even though the levels identified by CBC were four orders of
magnitude lower than the US maximum allowable limits).
-
A Greenpeace report that according to Fraser found “high
levels of pesticide residues” in various tea brands in India but which in
reality only determined levels “above the analytical limit of quantification” –
i.e. detectable – but of course far, far below legal limits. That the dose makes the poison
is, in other words, a too complicated a fact for Fraser and her ilk.
-
A 2013 report from Glaucus Research Group on
Hain-Celestial teas. Well … note first that the Glaucus Research Group is a short-selling
operation, and it produced the report explicitly in an attempt to short the
Hain-Celestial stock! Glaucus didn’t even really bother to hide that their
report was deceptive and aimed to harm the target company, if not downright dishonest.
So Fraser’s
descriptions are a mix of the misleading and the downright dishonest. Now, it’s
an iron rule of good discussion that you are not allowed to try to explain why
someone is wrong before you have shown that they are, in fact, wrong. Fraser,
however, is demonstrably wrong, so the why question is legitimate. And
to begin to answer the why question, it is worth noticing that Fraser’s
post is an example – a textbook example, even – of affiliate marketing:
Fraser’s blog receives money from Amazon if people purchase the teas she
linked to. Do you think she clearly informed her readers of that?
Diagnosis: So, probably a loon – a fashionable chemophobe –
but definitely dishonest (indeed we suspect a sort of Belle Gibson-like attitude (though admittedly less obviously destructive): If her claims give her affirmation and income, she is more or less unable
to recognize that she’s corrupt and that her claims are complete fantasy). And
at least back in 2016 she had a lot of readers and a lot of influence.
Hat-tip: Snopes