A.k.a.
Bernd Klein (or Bernd Witchner) (original name)
Some
promoters of pseudoscience and alternative medicine are dangerous because they are
somewhat successful at impersonating real medical experts, and may thereby
succeed in fooling otherwise intelligent people. Others are just batshit loons
whose attempts to pass as respectable practitioners don’t withstand the most
superficial scrutiny, but may yet, because they’re scrupulous when it comes to
making grandiose claims, still be able to attract the attention of people in
very difficult situations. Leonard Coldwell is definitely among the latter, and
something of a legend in the fringier circles of alternative medicine (his
videos have a scary amount of views). Coldwell is a promoter of
various “natural remedies” and has produced numerous movies
and websites promoting pseudoscientific nonsense and conspiracy theories (e.g.
pushing cholesterol denialism). Given that his ideas are not
anchored in reality (or anything else, really), they tend to change rather
arbitrarily, and it is instructive to compare claims made on his more current
websites with those made on earlier and abandoned websites.
Coldwell is
known to refer to himself as the world’s leading authority on a lot of things,
including cancer. (He has actually referred to himself as “the God of Healing”.) Located
firmly at the summit of Mount Stupid, Coldwell possesses little
understanding of biology and medicine, however, and no understanding of science
and how to confirm or disconfirm hypotheses through testing.
(Alleged)
Background
Originally
active in Germany, Coldwell (then Bernd Klein) claims to have discovered
his healing gifts as a child (or adolescent – it seems to vary a bit) when he
saved his mother from a suite of serious and terminal illnesses, including
hepatitis C (a virus that wasn’t isolated and identified until 1988). He offers
no evidence for the claim, of course, and neither a shred of evidence
to support his abysmally unlikely claim of having run a string of European
hospitals with a 92.3% cure rate. He ostensibly left Germany for the US due to
persecution from Big Pharma and the medical establishment who were trying to silence him. In fairness, the notion that he
managed to land himself in legal trouble doesn’t strike us as that far-fetched.
In the 90s
he changed his name (if his background story were accurate, you might
justifiably wonder why he would) and set up shop (the Fit For Life
Health Resort and Spa) in Florida together with Harvey Diamond, before launching his
membership-based Neuro-associative Programming System® [NAPS], ostenislby “The
world’s only integrated self-help system”, promised to cure asthma, rheumatism, muscular dystrophy and
cancer, as well as to teach you the “secrets of people who are on average
between 120 and 140 years old and healthy and fit.” There are some details
on his backstory here.
Coldwell’s qualifications
are an area of some murkiness. He claims expertise in a wide range of areas
(including naturopathy), though his documented
qualifications rarely (well: never) goes beyond the level of diploma mill spam
and clip-art – his professed four PhDs, for instance, are in generally
indeterminate fields and stems from unclear sources, though he has also claimed
to have a doctorate in psychology from Columbia State University, a diploma
mill operated by stage hypnotist and legendary
fraud Ronald “Dr Dante” Pellar that was closed by court order in
1998. He has also claimed to be a professor at the Virginia Health University
of Delaware, an institution for which google returns more or less exclusively
results related to Coldwell. He does, in fact, hold an honorary Doctor of
Humanities award from the Louisiana Baptist University, which is ostensibly “Non
Accredited, but very prestigious”. There is some delving into Coldwell’s
‘credentials’ here.
Coldwell
has a history of being aggressively litigious, and for presenting himself as a
deranged madman before the courts – there is a good (hilarious) example here and another funny one here (more details here). His court cases are also notable
for the conspicuous absence of highly relevant background information that he
would otherwise likely be asked to document (like his claims to have run
hospitals in Germany and cured thousands of patients).
More recently
Coldwell
was for a while an ardent supporter of convicted felon Kevin Trudeau (the support was mutual) and the
latter’s Global Information Network (GIN) pyramid scheme, with Coldwell e.g.
saying claiming that GIN “will make you become a millionaire or rich beyond
your wildest dreams. This is the only answer to success.” They later seem
to have had a falling out.
Coldwell,
however, promptly set up his own GIN-like personal enhancement plan together
with ex-GIN leader Peter Wink, called the Instinct Based Medicine System
(IBMS). According to Coldwell, IBMS is “endorsed
by every significant physician and healer” (much hinges on the extension of
“significant”, which we suspect consists mostly of himself) and has “seen
almost 65,000 patients”. Indeed, IBMS is marketed as a “secret society”
that is “created by achievers for achievers” Membership is expensive,
and what you get for your expenses is unclear. (You can , however, purchase twenty-minute
CDs of relaxing nature sounds ($99 for a set of three) and a 13-CD set ‘Curing
Life’ ($454.87) without membership). At least the system is explicitly “instinct-based” rather than evidence-, science- or
reality-based. The basic idea is that by listening to Coldwell’s magic CDs you
can rewire your brain to achieve whatever you want. IBMS has been described as a “cult”.
Though it
is somewhat hard to keep track of his activities, he has at least served on the
advisory board for the crank organization the Anti-Cancer Institute, and is a regular feature on the YouTube
channel ihealthtube, which belongs to infamous quack product distributor Swanson Health Products.
Cancer
A
self-declared authority (world’s leading) on cancer, Coldwell has promoted an
impressive range of potential causes of cancer, none of them rooted in reality or
evidence, including mental and emotional stress and lack of self-esteem or
hope, tap water, dehydration, chemotherapy,
mammograms, sunscreen, vaccines, bras, processed meat, conventional (and
herbal) medicine, chemtrails, teflon, couches, bras, tuna, deodorants and
antiperspirants, baby shampoo, preservatives, GMOs, cell phones and microwave ovens, power lines, computers and
laptops, being acidic, root canal work, sugar (including corn syrup) and
artificial sweeteners, milk, insulin, MSG, food coloring, pringles, and
Obamacare.
The list of
proposed cures is even more extensive, and possibly even less anchored in
reality, and includes water, herbal medicine, homeopathy (more water), vitamins B, C (injected and in general), D, E; baking soda and alkaline diets, ozone therapy, raw food, pink salt, garlic, aloe vera, curcumin and turmeric, cannabis and hemp seeds, pomegranates and grape seeds, balsamic vinegar, broccoli, beetroot, colloidal silver, dandelion, bee pollen, mushrooms, spirulina, tree nuts, walnuts, everything green, pineapple,
raspberries, laetrile, cherry pie, hydrogen peroxide, ginger, sea cucumber, honey, magnesium, frankincense, dirt, smiling and prayer.
A sample of
his own words (in relation to Breast Cancer
Awareness Month 2014): “I am just watching the criminals on the main stream
news making billions for the international bankers (owners of the
pharmaceutical and medical industry ) with the breast cancer awareness hoax.
Mammograms done prevent cancer they cause cancer. A breast tumor grows 7 to 12
years to a size that they can even find it. There is no need to any hurry and
fast surgery and the murder via chemo, radiation and anti hormone therapy in my
experience. I can cure every cancer in 2 to 16 weeks. ( not every person but
every cancer ). There are over 400 natural cancer cures known today.” But
yes: Coldwell continues to claim a 92% cure rate for all cancers, and even
challenges doctors to match his cure rate (though he won’t, of course, provide
any documentation for any of his own numbers). There is a comment on one of his
videos here (note the detail about table salt,
which according to Coldwell is “one third” glass or sand, and the reason
it causes hypertension is because the glass scratches the arteries and makes
them bleed, leading to cholesterol to go there to stop it from bleeding. No,
really; and he goes on to claim that humans need a total cholesterol of at
least 250 mg/dL and that real doctors are too stupid to know what they are
talking about; of course, he also recommends a raw vegan diet, so it’s all moot
– and no, he doesn’t notice the tension. He also calls cancer survivors “idiots”.)
Then he pivots to claiming that “[c]ancer is systemic the tumor is only the
symptom not the cancer. To cure cancer you need to identify and eliminate the
root cause of it. Cancer is cause to 86% [science uses numbers so look: he’s a
scientist!] by mental and emotional stress. If you don’t eliminate that energy
draining stress that allows the body to malfunction you can't eliminate the
cancer.” And the solution? Sign up for IBMS, of course. It’s rather hard to
fathom that anyone would fall for this ridiculous scam, but they do.
Oh, yes:
There is also German New Medicine references, and the claim that
there is “[V]ery often a correlation between cancer and fungus / Candida
overgrowth is mentioned in the medical world [that would be Tullio Simoncini, but Coldwell wouldn’t be able to
distinguish the
medical world from the comment section on an incoherent Red Ice Creations videos if his life depended on it].
To make sure I dont suffer from this Candida overgrowth I would do the Candida
Remediation Protocol from awesomesupplements.com which was also created after
the producer researched my historical use of protocols with my patients in the
past”. What
happened to the 86% bad attitude claim? Yeah, methinks we are asking the wrong
question here. Coldwell also pushes colon cleansing, supplements, “alkaline healing”, and laetrile, in addition to his insanely overpriced
CDs of relaxing nature sounds. People like Ty Bollinger treat him as an expert.
Conspiracy
theories
Coldwell has pushed a number of conspiracy theories,
though conspiracy theories concerning Big Pharma are of course the most frequent
ones. Coldwell claims to have had his car bombed, been “shot at” and received
multiple death threats daily from Big Pharma, which according to him spent “42 million dollars just last year
to destroy [his] reputation”. He generally has a fondness of dismissing his
critics as not only shills, but as (e.g.) paedophiles, former prostitutes and dog poisoners. Or as being Jewish.
But of course. According to Coldwell, “[r]emember the Jews started
the first and second world war and financed Hitler and Stalin at the same time
to buy all Europe cheap after it was all over. Take the money away from the
Rothschild and Rockefeller’s Goldman Sachs
and the other Jews and all evil on earth will disappear”. And “[t]he only reason why the
jews are starting WW3 is because Russia and most of Europe ended the Fed and the Fiat money, because they
created their own REAL money and will drop the worthless piece of paper that
says Federal Reserve Note on it” [yes, his understanding of (a.o.)
international politics is such that it leaves room for many colorful
hypotheses]. But no: this foray into anti-semitism and Holocaust denialism is
not a one-time affair, and “Holocaust gas chambers =
Jewish Zionist hoax” is some distance beyond dog-whistle level. (As is “The
Jews were not the victims; the Germans were”, and “Did you know that Russian
communism was not Russian at all? It was Jewish. Jewish Bolshevik Russians
invaded Russia in 1917 and mass murdered Russian Christians in a Jewish
communist takeover.”) Also: “After Jews won the First
World War they literally robbed the German people of almost everything they had”
during “the Jewish Weimar Republic”, so the Holocaust would have been
justified if it happened, which Coldwell claims it didn’t. Here are some examples of Coldwell’sviews on Black people, which would have been considered
crude in rural Alabama in the 1920s (“Go home to Africa if you hate amerika
that much” doesn’t exactly exude intellect).
Coldwell
has, unsurprisingly, a difficult relationship with the fact-checking and
myth-debunking website Snopes, and claims to have reported the website to
the US Justice Department for “[n]ot telling the truth about aspartame”. The rationale for filing such a report is
rather unclear (quite apart, of course, from the fact that Snopes did
tell the truth about aspartame). Some of his overall strikingly incoherent
charges against Snopes include being funded by “uber-Leftist (Marxist)
Billionaires”, being owned by “a flaming liberal”, being “a hoax”
and having “no formal background or experience”. He even brags about how
he managed to “reveal” that Snopes was owned and run by David and
Barbara Mikkelson after “several years research”, information that is,
of course, readily available on Snopes’s website.
In 2013,
after actress Angelina Jolie underwent preventative double mastectomy, Coldwell
was infuriated, claiming that she had received hundreds of
millions of dollars for “[t]his big hoax and scam”. No, the conspiracy
theory never had more of a head or tail (or evidence) than that.
In recent
years, Coldwell (and associates) have been largely griping about Facebook,
where he tends to land himself in Facebook jail. Facebook, you see, is part of
the establishment targeting those “who have spoken out for truth on matters
such as politics, COVID-Hoax, Masks, for natural health and not big pharma,
called out Monsanto and Bill Gates, or even Georgy Sorros [sic] who
wants to destroy the world as we know it are being scrutinized for every word
they type. Why? Because Facebook is a communist/socialist website who [sic] is
pushing the agenda of the New Normal hard. They want you all to be obedient.
They want (end game) for you to be vaccinated mindless drone of a slave to the
system.” In
response, Coldwell created his own version of Facebook, Champ book, which was
promptly overtaken by spammers and bots.
Publications
Coldwell
has released a number of books in his “The only answer …” series; according
to himself, he is a “19 times Mega
Bestselling author”. Questions for which Coldwell promises to provide the
only answer include cancer; success; becoming a sales champion; stress, anxiety
and depression; and surviving your illness and your doctor. Some of them are
available as DVDs as well. His websites also advertises a secret book,
selling at $99. There is an incomplete list of products here.
Diagnosis:
Truly among the most deranged figures on the internet – and a case study for
how the most insane, stupid, incoherent and obvious lies can nevertheless remain fairly popular among certain groups. Still dangerous.
Hat-tip:
Rationalwiki