Wednesday, April 5, 2023

#2635: Don Campbell

The Mozart effect is a silly but familiar bit of nonsense pop psychology according to which listening to Mozart’s music will, for some unclear reason, increase your intelligence. It was first proposed by real researchers (Shaw et al.), but their study failed to replicate and a meta-study showed no effect (at least not beyond whatever might have been caused by mood changes). But hah! When has lack of evidence, plausibility or mechanism stopped a potentially profitable piece of pseudopsychology? Several attempts were made to turn the mythical effect into a cash cow, the most important (outside of Austria) probably being Don Campbell’s Mozart Effect Resource Center, which peddles a variety of pseudo-scientific products based on the myth (he even trademarked the purported effect). Campbell subsequently wrote a number of books and published numerous albums with Mozart’s music, including The Mozart Effect for Children, where he explains, in the chapter “Twinkle Twinkle, Little Neuron”, that Mozart’s music enhances the network of connections forming in the infant brain, based on the fact that it sounds properly sciency and gentrified for his audiences to say something like that. That said, even Campbell has criticized the original Shaw et al.-study for its lack of controls – concluding, predictably and based on no evidence whatsoever, that had the controls been in place, the effect observed would have been even more dramatic. It demonstrably would not.

 

But not only does Mozart increase your intelligence, as Campbell sees it; Mozart is rather an all-purpose source of magic, and can even cure disease – according to Campbell, he himself made a blood clot in his brain disappear by humming, praying, and envisioning a vibrating hand on the right side of his skull. The finding didn’t quite reach peer review. But it is not Campbell’s only flimsy anecdote about the disease-curing properties of music written by a generally sickly person with numerous health problems who died at the age of 35. As it is, Campbell remains a popular speaker for post-truth middle-class audiences.

 

Diagnosis: Mostly a cynical but savvy opportunist, we assume, but people who keep repeating nonsense for decades will usually end up convincing themselves, too. Not the most immediately harmful of woo, perhaps, but woo nonetheless.

2 comments:

  1. Psychology is notrious for being swayed by fads. Decades ago, some psychologists were pushing the theory that autistic kids got that way because their Mother was "cold" toward them. Likewise, some pychologists put their all into "Facilitated Communication," which has turned out also to be a total bust. This guy written about here has decided listening to Mozart makes people smarter. (Honestly, I do think most people who listen to Mozart are smarter than those listening to "gangsta rap," but that's just my opinion.) :-)
    I would rather anyday listen to Mozart than to much of today's "pop music," but I really doubt that it makes smarter. BTW, I listen to a wide variety of music, mostly on Pandora.

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  2. When I was ten years old I was in Germany at a US Army festival of some kind, and I buy my first country music cassette there that music I found awesome at that time! A while later I bought a Doug Kershaw "Diggy Liggy Lo" song which I played over and over again :)

    The only that improved was my dancing skills and my head was still empty. (Some can argue that is still nothing inside, but that's not my problem).

    Well, as the saying goes: those who have nothing in their heads have something in their legs 😅 (I really don't know how to translate this sentence or saying but I hope you folks will understand what I have in leg... errr..mind).

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