Sunday, November 9, 2014

#1204: Bradley Thompson

Bradley Thompson is one of an almost endless row of self-help experts you may encounter on the Internet, and there really seems to be a competition among them with regard to who can come up with the most ridiculous nonsense. So on Thompson’s website you can for instance get sonic vitamins (yes, health benefits by audio – it’s vibrations), “almost 300 MP3 hypnosis downloads”, instructions on how to “improve your IQ” using “scientifically-proven techniques”, information on how to “reprogram your mind with subliminals”, and – of course – everything you ever wanted to read about the Law of Attraction – including “What The Secret didn’t tell you.” NLP and stuff by Joe Vitale figure prominently. It’s bullshit, of course. All of it.

And it is, of course, all about … quantum. The Quantum Cookbook is Thompson’s version of what “The Secret didn’t tell you”, and as anecdotes testify (you really didn’t think there was any evidence, did you) “[f]ollowing the methods in The Quantum Cookbook, my manifestation has provided tremendous results. Within the space of just eight days, I’ve managed to pay off all of my debts, and help attract a new partner into my life.” And no, Thompson doesn’t have the faintest clue about quantum physics, but for people like Thompson ignorance is a blanket excuse for just making up incoherent fluff. The Cookbook includes lessons from Fred Alan Wolf, James Ray, and … Joe Vitale, again.

Diagnosis: There should be some kind of legal protection for consumers against advertisements involving clearly false and unsubstantiated commercial claims.

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